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Program Benefits

• Students explore marketing through coursework, experiential projects, internships, and extracurricular activities.
• Particular emphasis is placed on diversity, ethics, and international issues.  
• Curriculum teaches students to implement effective advertising, sales and communications strategies.
• Courses cover a range of disciplines, including advertising, sales, promotions and digital communication, branding and design, supply chains and distribution, and marketing research and data analysis.
• Students gain skills in several aspects of marketing, from business management and leadership principles to presentation and public speaking techniques.
• Students are mentored to identify their personal interests and suitability for this specific career field.
• One-on-one career coaching guides students to prepare for specialization related internships and supports them in the job search process.
• Students can network with professionals as well as gain hands-on experience through student run organizations.
• Students apply their skills by creating business plans which develop promotional strategies and financial projections. These activities allow students to make marketing decisions which consider every aspect of the business model.